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Product Description
Entrepreneurs not only know the answer to cure America s economic malaise, they are the answer. Coach Blackwell, helps you swim upstream in good economic times and bad. Your future prosperity is not determined by the economy as much as your knowledge about why entrepreneurs succeed or fail. Derived from decades of research and practical experience, this book is for three types of readers: 1. People with the dream of starting a business 2. Owners of existing firms wanting to grow larger 3. Investors wanting to grow their savings (and anyone who wants to know how to be prosperous instead of poor) Investing in entrepreneurs can be as profitable as being one when you understand the S Curve of Entrepreneurial Growth to identify firms turning a thousand dollar investment into millions in return. Young readers discover how to be an Einstein at investing and mature readers learn how to prevent their retirement income from expiring before they do. Nothing is as practical as good theory, tested in the laboratory of the market place. Building a firm without knowing entrepreneurial theory is as dangerous as building an airplane without knowing aerodynamics and structural engineering. Theories are validated with success principles at Apple, Aldi, CheckFree (Fiserve), Google and Walmart and many less-familiar firms. From Amazon to Worthington Industries, Blackwell shows how to implement down-to-earth principles empowering ordinary women and men to rise to extraordinary heights. In conversations with this master teacher: learn how to create fortunes with centrifugal growth, turn customers into fans, learn multi-market segmentation, study the polarity of retailing, and participate in global thinking. You ll understand why cash is king, the potentially lethal disease of "restaurantitis", and the underlying strategy causing Amazon's success.
Customer Reviews
I read "Saving America"as I was interested by the title. I find that the author is a much sought after American marketing expert. My background is technical, with no formal training in marketing. Much to my surprise I found myself intrigued and captivated by this authors understanding and validated documenting of what we face in America today. The presentation is powerful and easy to comprehend,A lot of news reporters can convey what is wrong with America, but few if any offer viable non partisan solutions. It just isn't fashionable at times for these people to convey the positive. The author here has chosen to be a part of the solution, rather taking the easy route as most of the negative attention getting authors and news people.Saving America is seemingly an easy read, as it is a conversation between the author and reader. The researched, validated and documented business successes therein are extremely interesting. I found myself re reading chapters, like a student of Marketing 101 just to confirm that I actually understood what I read. I feel like I took the class and earned an "A". It all makes sense now.This "Saving "America "should be a required reading in every school, by everyone from teenagers, to corporate America, entrepreneurs, politicians, and government employees. Dr. Roger Blackwell's message is right on. It is amazing to me, that no politician, news person or intelligent academia has conveyed this message as simply conveyed by this author.If you still believe in the American Dream, then this book is singled out as a must read. You will not be disappointed. You will keep and value your copy.
