Working America - High-Quality Products for Everyday Life | Durable & Affordable Essentials for Home, Office & Outdoor Use

Product Description

Toyota invested seven years of research in developing the Next Generation Tundra. Over this seven year period Toyota research engineers trekked across the U.S. to speak to people who love, use and drive full size pickups. They lived with and interviewed working Americans such as loggers, construction site workers, truckers, steelworkers, ranchers and oil drillers, to understand what they need in a truck. This process of learning is called “Genchi Genbutsu” in Japanese – “We came, saw, we listened and improved upon.” It is a cornerstone of Toyota’s corporate philosophy. “Working America” is a tribute to this body of research and to these largely blue-collar Americans. Saatchi & Saatchi LA contracted three of America’s top photojournalists including James Nachtwey, Steve McCurry and Jeff Dunas, to essentially "follow in the footsteps" of the Toyota engineers who first undertook this study. The book includes essays penned by six nationally recognized writers such as Hampton Sides, David Masiel and Bill Vaughn, Randy Wayne White, Robert Andrew Powell, and is edited by Philip Armour.